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NewslettersThe newsletter as a communication vehicle has been around for the last century. Some might think that the traditional printed format would now be passé with the advent of the internet, but the opposite is actually true. For the most part newsletters don’t translate to the computer screen nearly as well or with the impact of a full size printed version. We have created and produced many successful newsletters for clients over the years that have attained high response rates and readership. They are sent to specifically targeted audiences and are also included as a PDF on our clients’ websites. With fewer actual sales calls being made today, the importance of a colourful and informative newsletter is even more critical as part of your communication program. The bonus is that you get to deliver company updates in 3 or 4 issues per year at a fraction of the cost of comparable sales calls. |
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News ReleasesFew companies take full advantage of literally free advertising in the news media. Whether it's new appointments, new product releases, or new business ventures - newspapers, trade and business publications, and the electronic media can be the gateway to ongoing communication opportunities. We know how to word those communiqués so they have the best chance of being picked up by the targeted media. |
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Event PlanningAre you planning an open house or a major announcement that will require a gathering of customers, media people, or new business prospects? To be successful, this type of venture requires careful planning from invitation to the event itself. It is our job to quarter back those important steps for you to insure success in those high profile milestones. |