Strategic Planning

The broad definition of marketing is “anything that touches the customer”. That means it isn’t just advertising, promotion and sales that fall under the marketing umbrella. The true marketing mix also includes the order desk, the shipping room and the reception area contact. The first order of the day is to determine from your customers how you rate on their acceptability scale. If you have weaknesses we will work on eliminating them as we also work to amplify your strengths. These factors allow us to “position” you in your marketplace and develop specific strategies to maintain or increase business in your specific fields.

Corporate Identity

Here is where first impressions are everything. As part of our research on “who you are” and “how you are perceived by the market”, we get a fix on whether you are presenting a positive or negative image with your corporate logo in everything from your website to your letterhead. We can provide examples from our client files where a new and dynamic corporate logo and identity have changed a whole market outlook for these companies and new business opportunities.

New Business Development

New business is the lifeblood of any company. The old axiom that you can’t expect different results from doing the same old thing is an obvious truth, but many companies persist in doing the same old thing and wonder why they are not getting positive results. One of the problems is that companies get tunnel vision and are not able to break the mold – and that’s human nature and understandable.

At Kearns Marketing we have the advantage of seeing your business through “new eyes” that will provide a new business perspective versus the same old, same old. Thirty years in the communication business serving many different industries provide us with insights into your business that jump out at us because of our “wider screen”.

Seminars

With today’s reliance on electronic media (internet, cell phones, answering machines and text messaging, etc.), we are starting to lose the one-to-one (or group) contact with customers. We find that many times customers start to forget (or never knew) about parts of your product line or aren’t up-to-date on new products or services.

Well designed and presented professional seminars can many times fill in those information gaps and can be the missing link to better customer relations and increased business. Seminars can be anywhere from one hour to three days and as simple or elaborate as you choose. We not only create a highly professional seminar for you, but coach your people into giving it effectively. Try it; it could be your new super weapon!

PowerPoint Presentations

Although usually the prime visual aid in seminars, PowerPoint presentations are also very valuable tools in sales meeting demonstrations, client contacts or part of your internet communications. No matter what your communication need, we create a powerful, colourful and hard hitting PowerPoint presentation exclusively for you and your company very cost effectively.

Website Development and Services

Although websites are one of the hot-buttons in the internet today, many have been hurriedly  put together with little thought as to what they want to accomplish or what effect (positive or negative) they have on the viewer.

A viable website must be clear in its purpose, professional looking and easy to navigate. It must be a “living document”. Updated periodically to incorporate new information, new products or new services. An effective website is part of the overall strategic planning we provide for clients and dovetails with other marketing activities (direct mail, advertising, promotion, public relations, seminars, etc.)

Sales Organization Evaluation

The sales organization of today is much different than the sales team of a few years ago. On the plus side the advent of the internet particularly has made for instant communication – on the negative side we are quickly losing the interpersonal contact that adds to customer loyalty and customer satisfaction. The Kearns Marketing Group has the background and training skills to get your selling organization back to real communication with your customers. We teach “consultative selling” – the art of seeing a client’s business from their perspective and helping them develop options.