Advertising

	Market Analysis “If you don’t know where you are going, any road will take you there”, said the Cheshire cat. In these difficult economic times chasing down dead-end roads can be fatal. At Kearns Marketing we get you on that right road quickly with a careful study of who your best new business prospects really are, and how to reach them cost effectively.
	Media Selection If our research suggests that print media (trade magazine and business publications), should be an important part of the marketing mix, we carefully measure the reach and impact of the publications serving your markets to insure that you reach the right prospects with ads that offer solutions – not puffery!
	Ad Creative The whole purpose of an advertising program is to get attention and garner possible response for sales follow-up. Sophisticated advertisers promote solutions to targeted audiences versus “cutesy” ads that get a few seconds of attention but leave no memory of the company, products or services. We work hard at creating ads that are “solution oriented” that get both attention and results.
	Ad Placement We work closely with the publications we select to carry your message to get the most advantageous position placement, at the best possible rate. You can also be assured that they will receive from us the highest quality source material for first class reproduction.

Market Analysis